OVERVIEW

Beginning the day with sun salutations by the sea, then moving over to planting the seed to watch grow and thrive. Tiina Pakkanen, the founder of The Yoga Soil, wanted to combine her two favourite loves in life into one business. I wanted the brand to relate to both of these using colours representing the sun, earth and water. As well as through imagery and illustration, making sure Tiina’s fun and friendly personality shone through.

PROJECT SCOPE

Logo design
Brand collateral
Social media templates